Seelich, Viktoria

 Russia is one of the fastest-growing and major markets in the world and it is even one of the most popular countries for foreign entrants interested in business. There are plenty of options to conduct business in Russia in general and especially in the area of acrylic glass or polycarbonate. Despite this, no concrete study has been conducted so far to determine the most feasible entry mode into the Russian market for a German company producing the aforesaid materials. Using...