Ultsch, Jorg

The company usually associates certain expectations with the establishment of a corporate foundation: Your foundation should behave in a loyal manner and promote the business interests of the company in an accountable manner. On the other hand, however, it would be problematic for the credibility and thus for the desired social success of a corporate foundation if it were perceived by the public as merely an "extended arm" of an integrated CSR department; the legitimacy as a non-profit organization would...