Stadelmann, Sandra

Members of "Generation Y" are highly educated, flexible, demanding - and few and far between. In the "war for talents" it will therefore be crucial as an employer to get into the mindsets of these high potentials and to stay there. Two suitable measures are the HR management disciplines of Employer Branding (EB) and Talent Relationship Management (TRM). Ideally combined. Surprisingly, the topic is still neglected or even completely ignored in the specialist literature. The present work closes this gap....