Modularization of Product Development in Global Manufacturing Companies
- Brand: Gasnakis, Dr. Stelios
- Availability: In stock
- SKU: 9783863760106
€49,90
Strong market segmentation and rapidly changing diverse technologies, combined with increased competitive intensity, are forcing global manufacturing companies to reconsider their product development strategy. Modularization in product development is essential for these companies to compete sustainably in such an international and dynamic environment. However, companies face major challenges in the...
Strong market segmentation and rapidly changing diverse technologies, combined with increased competitive intensity, are forcing global manufacturing companies to reconsider their product development strategy. Modularization in product development is essential for these companies to compete sustainably in such an international and dynamic environment. However, companies face major challenges in the modularization of product development. This dissertation empirically analyzes the modularization of product development in global manufacturing companies with special regard given to the interrelations between product architecture and product development organization in order to determine implications for research and practice. The analysis is based on five detailed empirical case studies of the manufacturing industry.
Details
- Title: Modularization of Product Development in Global Manufacturing Companies
- Subtitle: The Interrelations between Product Architecture and Product Development Organization
- Author: Dr. Stelios Gasnakis
- ISBN: 978-3-86376-010-6
- Cover photo: © kentoh - stock.adobe.com
- University: University of Zurich
- Reviewer: Prof. Dr. dr Margit Osterloh, Prof. Dr. Giorgio Behr
- Edition: 1st edition
- Published: 1st edition 09/11/2012
- Subject: Economics
- Product Type: Book (Hardcover)
- Product type: Dissertation
- Language: English
- Binding: Softcover (paperback)
- Dimensions: 21.0 x 14.8 cm (DIN A5)
- Scope: 241 pages
- Condition: New (shrink-wrapped in foil)
- Keywords: case study research, global manufacturing companies, Hilti, knowledge management, Kärcher, market segmentation, modularity, modularization, modular organization, modular strategies, organization, organizational structure, process, product architecture, product development, product development organization, product innovation cycle, product lifecycle, product modularity, product variants, Sonova, Suspa, technology, Vorwerk
Author
Stelios Gasnakis was born in 1976 in Zurich, Switzerland. He graduated in economics and business administration at the University of Zurich and later studied business administration at doctoral level. During his doctoral studies he worked in a global manufacturing company first as a global process manager in product lifecycle management, thereafter as a project manager in product portfolio management, and finally as a cross-functional project manager for a global product line. Through his professional career he was able to gain many practical insights for this industry-based dissertation.
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